‹ Campaigns & Social Media

EU Africa Strategy

Campaigns · 2020

A visual identity for DG International Partnerships, developed around African diversity, vivid colour and the relationship between the European Union and Africa.

Moving circular forms represent different actors, realities and interests. As they shift, interact and connect, they express dialogue and negotiation: finding common ground without losing individual identities.

The system extends across illustrations for the strategy’s five pillars, social media, a booklet, fact sheets and audiovisual communication.

View campaign video

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